I am an approachable and trusted marketing professional able to communicate effectively at all levels to help you execute important business objectives to achieve results through new or improved marketing strategy. Think of me as your outsourced Marketing team, combining in equal measures strategic, analytical, creative and practical marketing stills as required. I am renowned for efficient planning and organisation and demonstrate high levels of integrity and compassion meaning you can trust me as you would a member of your own team. I have the ability to work under pressure and to tight deadlines and my services offer flexibility and adaptability to undertake a range of projects without ever compromising on quality and attention to detail.
I have a proven track-record of devising strategies based on a deep understanding of your desired customer, and supporting business development and client acquisition / retention through marketing. I work with you to design and implement marketing activities to communicate the right messages through the right channels to reach people genuinely interested in your business, whether it be online content, AdWords or social media campaigns, designing and delivering face-to-face events / conferences or innovative branding and PR; all otherwise known as "making friends".
With over 18 years experience from in-house Marketing Manager roles, I established Amity Marketing in 2016. I have a particular expertise in strategic marketing consultancy, online / digital marketing and personal branding to achieve business growth.
Who do you want to make friends with?
MY KEY MARKETING CAPABILITIES
PROFESSIONAL SERVICES AND LEGAL SERVICES MARKETING
SOCIAL MEDIA STRATEGY
Cross channel management, paid-advertising, integrated strategy.
Get your customers talking, sharing, “liking”, pinning and Tweeting.
Strategies, techniques and coaching to market yourself and your career as a brand, both online and off-line.
Personal branding of key individuals to enhance a business brand.
WEBSITE DEVELOPMENT AND CONTENT MARKETING
Strong technical digital skills to research and design websites that grab attention and stand out from competitors.
Engaging copy and attractive imagery.
Content marketing: Digital strategy, blog content and management, infographics, video, email newsletters, promotions.
Keywords/phrases, SEO, analytics, conversion tracking and call tracking.
PUBLIC RELATIONS AND MEDIA RELATIONS
Communications solutions that look beyond media relations to senior stakeholder engagement, "influencers" and customers.
Make people sit up and take notice of you, your product, service or organisation.
INNOVATION AND BUSINESS DEVELOPMENT
Research to identify opportunities, new audience / customer profiles, communication channels.
Design appropriate marketing strategies & plans to target new client acquisition.
Strategies to include: digital & offline communications / events / seminars / partnerships.
Manage successful conversion into new client relationships with follow-ups and coaching of internal stakeholders.
Marketing strategies for start-ups.
EVENTS, EXHIBITIONS AND CONFERENCES
I am also experienced in creating and managing exhibition and gallery spaces; well marketed and executed these can achieve excellent business development.
I'm Helen Ray Boardman
I'm Amity Marketing
"I don't call it marketing I call it making friends."
I'm a freelance Strategic Marketing Specialist with the desirable combo of creative, techie (digital / social) and analytical expertise.
I help businesses develop their marketing to achieve client acquisition and business development goals. Who do you want to make friends with?
MY LATEST WORK...
03 ABOUT ME
Keyword rich website and AdWordsClient: claims management portal attracting referrals to 0800 number.
LawTech for Legal Aid lawyers?An article aimed at Legal Aid Lawyers evaluating the merits of the emerging #LawTech movement.
2005 - 2016
Garden Court North Chambers
Brought in initially to create an entirely new marketing function - responsible for all marketing strategy, planning and communications. I built a corporate online presence of 3k/mth web visitors and 4K Twitter followers plus effective client acquisition marketing strategies for both core and developing lines of business, plus personal branding strategies for barristers and QCs .
2007 - 2008
PG Diploma in Marketing
Professional Services Marketing (CIM)
Studied part-time whist employed.
1999 - 2001
Netsource Ltd (Manchester)
Specialist IT recruitment company (Manchester). Responsible for all Marketing and ISO 9000 quality management within the business.
September 2016 to date...
Freelance Marketing Consultant
Bespoke marketing consultancy packages for consumer, professional services and legal services sector up to and including a full-service marketing / PR function, benefiting from my excellent networks of creative and techy professionals and senior stakeholders. Specialisms include marketing strategy, social media, websites / online content and personal branding. I also have a passion for organising exciting corporate events, the visual arts and creating and managing gallery spaces.
2001 - 2004
Solicitor pilot project
Established and developed solicitor pilot project in Lancashire including referral networks and internal systems required to operate a solicitor service within the housing advice centres in Fleetwood and Blackburn.
1998 - 1999
Sabers SAAB (Norwich)
Marketing Coordinator (p/t)
Part-time whilst studying for MA at UEA. Responsible for all after-sales marketing activity in the franchise including customer satisfaction.